This Zuckerberg owned platform has a blue logo which is a popular choice for social media brands. Using initial logos is a common move for well-established brands in an industry. Later on, the brand decided to go with a lettermark in its current design.
Facebook used to carry a wordmark logo or a symbol containing a brand’s full name. The leading social media platform has one of the most recognizable initial logos. The eCommerce company’s use of lower case characters also contributes to the modern laidback look.
By adding that orange curved arrow the brand has communicated that they offer products ranging from A to Z with a friendly face. Adding subtle details to your logos can easily make it intriguing. Is it a smile or is it an arrow? The hidden meaning in Amazon’s logo has always been a subject of debate. Looking at its logo history, Microsoft has always emphasized the importance of smart typography, You will notice that their logos are always era-appropriate and great at representing the various aspects of their diverse products. What can you create with four square figures and colors? This technology company has created a powerful design with it. From 1996, the Google logo history has always been consistent with the color sequence of blue, red, yellow, blue, green, and red. The 2015 logo refresh maintained a good contrast in its color scheme which plays well with the Chrome browser’s default backdrop. Numerous theories surround this fruit logo that bit its own mark in history.Ī timely flat design and a custom-made font that exudes the right amount of playfulness, those are the two main ingredients of Google’s logo. The designer gave the old Newton logo a modern spin in his rendition. The road they took to create the perfect minimalist logo was completed with the help of Rob Janoff. Choosing a color scheme appropriate for your business is an important aspect of branding, as color psychology can play a huge role in how your company is perceived and who it may appeal to.Ĭheck out how the top companies played around with design elements to create the most iconic insignias today.Īpple’s iconic logo has an interesting story. You’ll notice that top brands have the habit of picking bold and eye-catching colors associated with good characteristics. On the other hand, the least used colors are violet and pink. The next most popular logo colors are red and black in the following spots. Designs that rely on shape and texture rather than lots of colors to bring their brand across usually work better when scaled up or down on devices and in contexts where only black and white distribution is possible, like on some packaging.Īs for the most-used colors, blue took center stage with 35% of logos predominantly in this hue. This type of design is particularly useful for creating both strong brand awareness and name recognition as well as giving it a strong visual presence with purpose-built images.Ĭompanies like to keep it simple with their colors, with 76% of designs using a selection of only one or two colors in their logo which is considered as a logo design best practice. We found that the majority of logos sampled are combination marks, meaning they have both a text and graphic design component. Brands that do this tend to think about how their logo will look when put in different applications and assets. Before we head onto the list, take a look at the interesting trends we noticed in big brand logos:Īt the most basic level, we can already tell successful companies tend to opt for versatile but simple designs. We will give you insight into how these brands managed to make their design concept work so you can do the same for your own brand identity. To help with that, we've rounded up the 100 most valuable brands of the world according to Forbes.
So if you're in the market for a custom-designed logo for your fledgling company, taking a look at the big movers and shakers of the world can really help clarify what you need to achieve in branding. One of the most crucial elements of any brand, whether new or already making millions, is its logo design. Play your cards right and you’ll find yourself setting the wheels in motion to turn an idea into a money-making success.Īnd what better way to aim for the moon than by taking a magnifying glass to the stars? The big brands have made it all the way to the top for good reason. It's always a good time to start thinking seriously about that company you've wanted to set up.